Archive for 2019
DIGITAL MARKETING IDEAS AND STRATEGIES TO BOOST YOUR BUSINESS
Essential Digital Marketing Ideas and Strategies to Boost Your Business
In this day and age, digital marketing is necessary for your business to promote its growth. With the world becoming digital, this marketing strategy will make you stand out among your competitors. Given the benefits that digital marketing has for your brand, it has to be done right in order to be effective. Here are six digital marketing tips that will help you to boost your business this year.
Build a Website
With more people using mobile devices and interacting with different brands through this medium, it is important to create an online website through the website. There are around 90% of people using mobile devices and 63% use the Smartphone to access the internet. You should see a website as one of your business outlets. The website should also be highly responsive and compatible with different devices.
Search Engine Optimization
Search engine optimization is a method of making your website to be ranked high and highly visible on a search engine. Search engine optimization is important to drive up traffic and conversion on your website. Majority of people use the search engine such as Google to search for a solution to their needs.
Go Social
Many brands are now creating a social media profile to reach out to a bigger audience. Social Media like Facebook, YouTube, LinkedIn, Pinterest, and Twitter have a large number of users. Brands can use these platforms to expose their brand and maximize their customer base.
Utilize Videos and Images
Digital marketing is about utilizing images, videos and texts to express what your brand is about. A website or social media channel that contains visual elements will increase engagement and also enhance your search engine ranking.
Adopt Content Marketing
Another important digital marketing strategy to help boost your business is by adopting a content marketing strategy. Content marketing is an effective digital marketing strategy today. Content marketing has been found to boost businesses and is continually used by different brands.
Keep Tabs On This Strategies
After implementing the digital marketing strategies, you should weigh and determine the progress. In a situation where one or all of them are not effective you can tweak and re-strategist. Tweak until a progress is achieved.
There you have it! The above are a couple of digital marketing tips that will help you to boost your business. In the evolving digital marketing sphere, developing a digital idea will help you to stay afloat and competitive. It will also open a door for you to enjoy the bounties that the digital marketplace has for you. You can promote the growth of your business using the digital marketing tips above.
Contact us today at Redback Studios to help give your business the awareness and recognition it deserves. We are the perfect fit to help you get the best out of your digital marketing endeavors. Be assured of getting excellent services that gives complete customer satisfaction.
Trending in web design, right now
Website design is incredibly fast moving. By experiencing the very latest interface developments on a continuous and evolving basis, visitors will opt to browse elsewhere the instant that a site they’re viewing fails to meet their expectations. To give this claim some relevant context, here are a few of our observations about where it’s at right now, and why:
Long scrolling pages – started with the goal of getting visitors onto a specific landing page and converting interest into action. Landing pages typically contain sufficient information needed to allow an informed decision and numerous prompts to ‘contact for more info’, ‘sign up for details’, or ‘get in touch NOW’. Often with zero navigation options at the top of the page, they essentially focus the purchase decision to a very clear YES, or a NO.
Landing pages have evolved into an easy to navigate and anticipatory experience; it’s far easier to swipe your finger up on a mobile phone than it is to locate the menu button, then choose the next page or info that you want to read. Additionally, viewers now typically scroll further and further to see what else is on a page before choosing to move on, and a well-balanced page with excellent content, features and functionality will tease them down, down … and further down.
Easy navigation – mentioned above but now essential to keeping visitors on your site, smartphones are still considered fiddly for more detailed activities. No one really wants to type a report on one when there’s a real keyboard available, do they? That said, smartphones are now the most used device around the world between the hours of 7am – 10am. Mobile usage now accounts for more than half of the world’s internet browsing traffic and logically, mobile user interfaces need to provide the ability to explore a site quickly and easily. Hence the growth in popularity of longer scrolling pages. But what other implications does this have? How about a less complex navigation menu structure? How about a large clear nav menu that fills the screen rather than running along the top edge of the screen? Why do I have to scroll all the way back to the top of the long scrolling page? That’s right. Sticky menus – which hide when scrolling down, but re-appear when a slight upwards gesture is made – back to the top buttons located in the footer, and responsive hamburger menu buttons are all part of this movement of convenience.
Making it fast – whether you’ve read this article word for word so far or just skimmed it, you’ll have probably have gathered that the common driving factors behind website design are currently page load speed and ease of use. The reason that website design has moved so rapidly is that the software and hardware technologies supporting it keep evolving at a furious pace.
PHP is the language that many web servers use when your phone, tablet or PC/Mac requests a web page. Whilst you may not know anything about PHP, what you should know is that PHP7, now active and available for over 12 months, is 20% faster than its predecessor PHP5. Chances are that your website could be performing a lot faster than it currently is, which would make for a better user experience and contribute to better ranking in Google’s search results.
Fast to complete forms – this one is kinda obvious, but we’re noticing the benefits of it a lot more on websites that have been reviewed to address the problem. It goes without saying that with any online form asking for user information, the more information that you are asked to enter, the less the likelihood that you’ll complete and submit it. This sentiment is further compounded with the use of smaller interfaces which can, as already mentioned, be a bit fiddly at times. Think trying to find the right symbol on a touchscreen keypad whilst you’re rattling along on the commuter train!
Not surprisingly, the shorter and more straightforward the form – just your name and email address will do – the higher the submission success rate of user details from a page.
Mobile responsive – Let’s begin with a confession; we still host a few websites that were designed and coded before tablets were launched and smartphones came to prominence. As you no doubt know, whilst these sites will still display on a smartphone, they aren’t optimized to display on a smartphone, so you will most likely see the whole page on your mobile screen.
“What does that text say? Can you zoom in? Ah forget it … go back to the search.”
The discipline of designing a website first for a desktop, then considering how it will look on a mobile device has been turned on its head. Many websites are now designed around the smallest potential viewing platform, for example 1334×750 pixels for a iPhone6, and their design layouts are then adapted to larger screen displays where the content can be flowed to a wider browser window and presented horizontally as well as vertically.
Also for probably a couple of years now, Google has been penalising websites that aren’t responsive to mobile platforms, so if SEO is important to your business, but you are still running a site that was designed pre-smartphone, then you have quite a battle on your hands.
Images – a picture saying 1,000 words. We say it in briefing meetings all the time, and in web design it’s truer now than it ever has been. Images bring life to your site, Instagram feeds give it a value of currency, in terms of being live, and the world of web design has seen a move towards less words and more pictures, particularly in combination, especially where the images are relevant to the vision of the business and branding. Ultimately this is being used to better communicate the product or service experience, rather than telling someone about it with lots and lots of words.
Of course, none of these trends are set in stone and what’s proving popular right now may be a thing of the past in 12 months-time. If there is a monumental shift, we’ll let you know on our blog. And not forgetting, if your website needs a monumental overhaul or just an enquiry form to be streamlined, call us. We look forward to discussing it.
BEST DIGITAL MARKETING STRATEGIES FOR SCHOOLS,COLLEGES AND UNIVERSITIES
The education sector is booming these days, even in India, with the kind of infrastructure and facilities that schools and universities are willing to offer to their students, especially the private ones. Although state-run institutions are less willing to invest in marketing themselves, private entities feel a big need to market their institutions, especially in the digital marketing area.
The top priority of any private educational institution is to increase enrollments. If you are willing to associate with us, reach us at: studios@redbacks.in or +91-8189985559.
Let’s now move on to discuss some basic digital marketing strategies for schools which are generally applicable to most types of businesses entities, especially schools, college and universities.
General Digital Marketing Strategies for Schools ,Colleges & Universities
Establish an informative website
– Research has it that most students these days make their decision on visiting a college or school campus (in this case, it is the parents obviously) after having a look at the website of the institution. The website of your school or university is going to be a one-stop destination for prospective students and their parents to land in order to get the first trustworthy information about what you have to offer. Putting in some cool pictures of the recent fest you organized in your school along with the smart classrooms you have built to impart education through innovative ways to educate pupils is a bait for eyes willing to enroll into institutions which are going to turn them smarter. How about some pictures of the basketball court and the giant auditorium in your university premises?
Your website can also showcase the faculty members you have put to task. Beyond this, the description of the vision, and why your institution is the best among all is the added advantage so that you don’t need extra space for the same. The website is a foundation for the digital marketing strategy for your school or college.
Online Ads
– The first hurdle that you need to cross, as the promoter of an educational institution, is to believe in the power of digital marketing for your institute. If you do not have a digital marketing team of your own, which is very probable, you can start off by investing small sums in online advertisements on general platforms such as Google and at more specific platforms and websites which carry out reviews of educational institutions. Hire a keyword specialist so that you are better capable of targeting the right keywords and audience. Analyzing the return on investments on such ads should help you get motivated on going forward with the digital techniques for your school.
Social Media Presence
– You need to understand that students and their parents have turned smart. Most students and parents of your school are using Facebook and Twitter. You need to ensure that you are present where they are because you want to be where your potential customers are. Increasing the social media presence of your schools is so easy in so many ways – it’s cost effective because you don’t even need to hire a separate social media professional for the same (perhaps your school receptionist could do that). All that is required is an official Facebook page for your school and a little bit of enthusiasm and creativity. The primary target here is to tell people what has recently been going on in your university and make them realize that they would love to indulge.
Besides these general digital marketing techniques, there are a number of tweaks you could do in order to enhance the brand visibility of your educational institution in the digital space.
Hire a Digital Marketing Agency for your School/University
– If you are trying to promote your school and university and your only experience is in the field of education, chances are you have zero knowledge in how to market your institution on the digital space. Presently, there are a number of efficient and affordable digital marketing agencies who are willing to offer cost-effective digital marketing solutions for your educational institute. At Redback for instance, we have been working with a number of schools and universities whereby we began from scratch. No two digital campaigns or social media campaigns can be same or even similar. The reason is each educational institute has different marketing needs and targets and thus, each needs an individual touch. At Redback we believe that there is no shortcut to creativity and intelligence. At the same time, our 10+ years of online experience only comes to our rescue and there is a limit for us. What you need to ensure is that your agency is willing to collaborate and coordinate with you as your own and as the part of your own team.
Showcase research papers
– If you have a research cell in your university or college, chances are that many of your expert professors would have worked together with their students to make research papers. Showcase them.
Student Achievements
– Did your university team just win a national competition? Put it out there for the others to see and get inspired.
Media Reviews
– Create a separate media section on your university/school’s website and collect all the good reviews about your institution on the same place.
Mixture of ads
– Create the right blend of organic traffic and those reaching to your website through ads. In order to do that ensure that your Digital marketing agency understands the current SEO guidelines and requirements of the various search engines.
Testimonials / Review
– Do you have kids who have touched big milestones in their careers? Have them write testimonials for you. Also, have your institution reviewed by online magazines and have them put on YouTube for others to see. Reviews and testimonials are some of the basic elements of digital marketing strategies for any businesses, not just schools or colleges.
Email Campaigns with Offers
– Target the right audience at the right time and while you’re trying to increase your enrolment, throw some hot offers in their face in the mailer. A descriptive mailer full of infographics can do wonders. Engage your digital marketing agency in this.
Must we tell you that the above list is only illustrative and not an exhaustive list of things you could do to market your school digitally. For a complete affordable solution, get a free quote here or contact us directly
Why Digital Marketing is Important to Grow Businesses
With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques- And the first question that may arise here is- Why Digital Marketing is important for your businesses- I’ll dissect this for you and let us start with some statistical influences of Digital Marketing
Why Digital Marketing is Important
- 34% of the businesses already had an integrated digital marketing plan in 2017
- 72% marketers believe that traditional marketing is no longer sufficient and Digital Marketing will make their company revenue to be increased by 30% by the end of 2018
- More than 80% of businesses will increase their digital marketing spending plan that may go beyond the IT budget.
Why Digital Marketing is important for your business
- You need to incorporate befitting Digital Marketing Strategy in your business module in an attempt to be an active part of exceptionally pervasive and equally lucrative online market place.
- Since DM is not just a quickly developing power in today’s world of marketing, it is set to be the eventual fate of marketing, and it seems that soon digital marketing will surpass all the traditional marketing maneuvers.
Small businesses with no assets and capitalization find a superior and financially savvy marketing channel in digital marketing. As per Gartner’s Digital Marketing Spend Report-
“Up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.”
Along with better conversion rates created by successful digital marketing strategies, DM also ensures great revenues. It conveys heaps of gainful advantages for you and your business appreciates better and higher incomes.
“Google affirms this in an analysis with IPSOS Hong Kong, asserting 2.8 times better revenue growth anticipation for organizations utilizing digital marketing to the individuals who don’t.”
- With better revenue generation, little and medium businesses utilizing digital advertising strategies will have 3.3 times better odds of optimizing their business.
- DM opens the ways to better, bigger and remote targeting markets both locally and abroad.
- Google’s Asia-Pacific Head of SME Kevin O’Kane portrays the Digital Market as rocket fuel for the development of little and medium scale ventures.
- As per Nielsen Global Online Consumer Survey that included 25 thousand purchasers originating from no less than 50 nations-“90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.”
Key Digital Marketing Elements essential to optimize your Business
Elements of Digital Marketing
- 1.Websites and SEO content
- 2.Blogs
- 3.Internet banner ads
- 4.Online video content
- 5.Pay-per-click (PPC) advertising
- 6.Email marketing
- 7.Social media marketing (Facebook, Twitter, LinkedIn, etc.)
- 8.Mobile marketing (SMS, MMS, etc.)
- 9.Retargetting and Remarketting
- 10.Search Engine Optimization.
In addition to over-mentioned Digital Marketing elements, new types of digital marketing techniques like augmented reality, artificial intelligence are arriving constantly. Let us go through some of the latest digital marketing trends to understand the importance of digital marketing
Digital Marketing Trends that boost ROI of Businesses
- Influencer Marketing
- Content Marketing
- App Store Optimization
- Big Data Personalization
- In-store Marketing
- Social Media Marketing
- Live Video Streaming
- Site Optimization as per the Wearable Technology
- Consumer Engagement Strategy
Conclusion
Both B2B and B2C businesses can effectively use diverse digital marketing mediums- The only thing that they need to pay heed upon is knowledge of latest digital marketing trends that suit their kind of business.
- Digital Marketing practices like importance of SEO in digital marketing, Paid Advertising, Search Engine Marketing (SEM), Content Marketing, e-Commerce SEO, Automation Marketing, Social Media Marketing, and so forth have turned out to be regular practices of B2B and B2C organizations.
- In any case, one of the primary advantages of conducting your advertising digitally is the straightforwardness with which results can be tracked and monitored in DM.
- As opposed to conducting costly customer research, DM aids you easily see the client reaction rates, measure the completion of your marketing goals, and hence empowers you design your next DM Campaign more accurately.
Digital Marketing is a continuously developing system that asks businesses to keep pace with the quickly changing processes- In 2019; a few digital marketing trends mentioned above will have a capable impact on lead generation, conversions and ROI.
Apt understanding and adept inclusion of best digital marketing practices and related trends will ensure the growth that your business deserves.