Archive for 2018
Benefits of digital marketing for Business & Startup
Benefits of digital marketing for Business & Startup
Digital marketing benefits businesses of all sizes by giving access to the mass market at an affordable price. Unlike TV or print advertising, it allows truly personalized marketing.
The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Other digital marketing advantages include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
- Global reach - a website allows you to find new markets and trade globally for only a small investment.
- Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
- Trackable, measurable results - measuring your online marketing with web analytics and other online metrics tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic.
- Personalization - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
- Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
- Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet, these campaigns can gain social currency - being passed from user to user and becoming viral.
- Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing have the potential to add up to more sales.
20 Benefits of having Website for small startup & business in 2018
#20 Reasons why your small business needs a Website…
In the world, everything is going to automatic and hi-tech and computers and mobile devices are rapidly changing the traditional methods of searching and doing things.
Benefits of a website for small business:
There are uncountable reasons to have a website for your small business. Before going ahead with the question of why is it important to have a website for your well-established business or startup.
We need to know the actual matter of having a website for the business.
What is the actual matter?
Actually, there is not a matter of discussion that either you are running a small business or big enterprises one. It is all about sell, promote, market, and engagement of customers into your business.
The Internet is the biggest source now a day to get the things very easily in no time. It means that you can access and get the things whatever is needed by you anytime.
With millions of web users searching for things online every day, a website for your business plays an important role and provide a big support. Apart from promoting your business locally, it helps to get global exposure.
A website becomes a necessity if you are running a small business to get the attention of your customers towards your services and products.
Why startup business must need a website:
If you have a small business but don’t have any website for it, then the chances to get the customer’s attention to move down. All your competitors may catch your customers easily.
Now a day people buy and search the things on the website so, if you have a web presence of your business then it becomes very easy for your customers to get interact with your services and products.
A website works as a medium of communication between the business and the customer. In this way, it should be very effective and easily accessible.
There may be many questions in your mind related to the website such as cost, business benefits, why need it, what are the advantages of having of a website and hire responsive website design company in India?
To get the answers to such questions we have to check the below reasons for having a website for small businesses.
Let’s check the top 20 reasons for having a website for small business and start-up:
- Create an online presence
- Information
- New Look
- Time-Saving
- Cutting down administration
- Advertising through internet videos
- To keep your customers up-to-date
- 24×7 availability
- Improve communication
- Improve your business profile
- Expand your business
- Improve your competitive advantage
- Cost-effective
- Increase Sell
- Specialized markets
- Improve Credibility
- Automation
- SEO (Search Engine Optimization-Rank in Search Engines)
- Global audience
- Lead generation and customer’s feedback
1. Create an online presence:
We know that there are millions of users, we can say about 1/3 of the world population, have access to the web. With this huge number of population of the internet, we can’t ignore the power of a web presence.
It doesn’t matter either you are new or an experienced user of the internet, to get the more attention and access to millions of users you need to have a website.
2. Information:
Gone are the days when people did their search and got the required from information journals and encyclopedias.
Now a day, people’s life is very busy they don’t have too much time to check the details in deep, in this way via a website you can keep them up to date about your products and services. With the help of a website, your customers can easily get complete details about your organization and its suppliers.
3. New Look:
With a website, it is very easy to change the look, information and other things related to your company online. You need only to hire the best web design company in order to complete this task and get a new and fresh look.
4. Time-Saving:
People have a busy schedule in daily life. No one has extra time. This is one of the biggest reasons people prefer to go with online shopping websites to get their desired products and services. This way of shopping has become very popular.
There is no need to go the market physically you can order and get the things at your door-step very easily. It saves a lot of time of people. So, by providing services and products online, your chances of getting a higher sales rate is very high.
5. Cutting down administration:
It is one of the benefits of the website for business. We have visited how a website saves a lot of time. It is not a big deal to rectify and do the modifications on a website to provide special offers and the latest deals to your customers.
6. Advertising through internet videos:
A website is an easy way to promote your business globally. There are many things you can do promote you via a website on the internet.
One of the possible ways you can use to promote your business is place videos on your website because the fact is that people like watching instead of listening and reading alone.
It will not a big deal if we say that more than 80% of people will watch the complete video. Internet ads increase the changes of sale by 46% and customer awareness by 80%. An internet video is very effective to show the quality of your service and product. It plays an important role when you want to explain something about your services.
7. To keep your customers up-to-date:
Things change from time to time. Things tend to information such as contact information, business hours, product offerings, prices, and others. A website is flexible tools to change and mage the changes in order to update your customers rapidly.
8. 24×7 Availability:
With a website, your business opens 24 hours. People can visit your business whenever and wherever needed by them.
9. Improve Communication:
A Website is the best way to communicate with your customers. A website is a full-color brochure, interactive, high-quality, highly available tool that shows all the services and goods offered by you.
It is good to say that it is one of the most efficient and effective ways to communicate not only with the customers but also with suppliers and employees.
10. Improve your business profile:
An impact of websites on business is very broad. It is easy to build trust, credibility, and reputation among customers with a website and the way to show your previous and current tasks to potential clients. A Good website gives a great impression to your business and shows that you are smart and savvy to take your business at the top level.
11. Expand your business:
The internet has broken all the conventional business boundaries. It is very easy to reach with the customers globally via the way of a website.
It is easy to spread your business and get a wide customer reach with the web presence. So, you can easily increase your ROI and potential customers.
12. Improve you Competitive Advantage:
All the organizations play the same game by the same rules on the web. There is no matter what is the size of your business because the motive is the same to compete with the competitor. A well-designed website play more enough than a man-power to make you a step ahead from your competitors.
13. Cost-effective:
It is just a myth that having a website is very costly. If you look at the importance of having a website then you will find that spending a few bucks to get a wide array to customers is not a big deal. Your website is the face of your business.
It makes your relationship with your customers very strong. So, if you want to provide all time accessibility to your customers then you should always need to contact the web development company. If you are still confused and think that having a website is costly then you have to check the advertisement costs for magazine, newspapers and in other mediums.
14. Increase Sell:
A website is an interactive online catalog that makes selling very easy in a cost-effective way. It is easily achieved without having any physical store, or infrastructure.
However, you have to spend little to maintain and host your website, keeping is secure for sales transactions and many more but selling is very easy and fast with a website. So, if you want to sell your products online and need an e-commerce web development company then hire only the experts in the field.
15. Specialized markets:
It means that if you want to sell or offer your products to the relevant customers only or want to cover a limited geographic area without spending a lot of money then the website is the best way to achieve this.
You can easily get your exact audience and customers. It is easy to show your advertisement only to potential customers. So, we can say that you can attract the audience and customers who are real users of your services and products.
16. Improve Credibility:
Credibility is one of the biggest noticeable points considered by every one of your customers and visitors. In today’s market having a website is very essential because it shows that you are running a reliable and authentic business in the market.
For example, if you are a doctor and running a clinic and also have a website then it becomes very easy for patients to find your address and contact details via the way of your website.
17. Automation:
Visitors and customers can pay bills online, make an appointment; email you directly if you have the web presence. It will be very beneficial for both your customers and staff members to manage the details and maximize the resources.
18. SEO (Search Engine Optimization-Rank in Search Engines)
SEO is abbreviated as Search Engine Optimization. There is no one who doesn’t want to be on the top of search queries. One of the biggest reasons behind this is the wider reach to the audience and potential customers who need something from you.
If you are at that first position then it will make a first impression on the mind of your customers and internet users. A website with SEO is like “icing on the cake”. But to get benefitted by both you need to hire a web development company who is also proficient in providing the best SEO services.
19. Global audience:
A website is open to all and provides a global presence to your business because the internet has no limitations. It breaks all national and international barriers and helps you to reach the global audience. Your customers can get you anywhere in the world. So, you can easily run your business on the international playground.
20. Lead generation and customer’s feedback:
A website is the cheapest and the easiest way to generate leads and get feedback from your customers. You can organize online surveys and reviews to get the expectations of your potential customers. You can directly ask them for their feedback by providing them with a simple registration form.
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Digital Marketing Services | Google & Facebook Marketing
Digital Marketing Services | Google & Facebook Marketing
5 Ways Web Design Impacts Customer Experience
Web design is one of the most important parts of any Internet marketing strategy.
It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.But how dramatically does it actually impact your bottom line?
In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.
1. Appearance
- Older websites that look like they were made in 1996
- Newer, sleeker websites that adhere to modern web design standards
- Responsive design
- Parallax scrolling
- Big, bold fonts
- Eye-catching “hero” images
- Multimedia
- A culture page
- Photos of staff
- Customer results
- Breadcrumb
- Drop-down menu
- Optimize image sizes
- Remove auto-play multimedia
- Use white space
- Color
- KISS principle
- Faces
Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.
Often, you’ll hear marketing experts (including us) talk about web design in two extremes:
Many websites fall between those two options, but they represent opposite ends of a spectrum.It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007.
Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.
Modern web design trends include:
Responsive design means using code on your website that makes it look and function the same, regardless of the device someone uses to access it.So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.
Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.
Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens.That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site.
Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below.They got the name “hero” because these images champion the article with which they’re associated. They’re great for generating clicks for social media, and they’re ideal introductions to concepts on your site.
Last, multimedia refers to images, videos, interactives, and other visual elements that help break up text and educate your visitors.
Multimedia is fair game for just about any page on your site from a blog post to a 100-page downloadable guide.
When you include it, you make your content much more scannable, engaging, and enjoyable for readers.
But this all has to do with your site’s appearance. Web design impacts a lot more than just how a website looks.
Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site.
When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.
Several web design elements contribute to professionalism, including:
A culture page is part of your site that’s exclusively dedicated to talking about your company’s approach to daily operations.
Do you have certain values at your company? Do you maintain certain traditions? Do you celebrate anything unique?
These are all great additions to a culture page since they show what your company does besides work. Even your customers will be interested to see that your employees are happy.
Speaking of employee happiness, photos of staff can also go a long way in reinforcing professionalism.
Whether you choose to show them together at a happy hour or hard at work is up to you. Either way, you’re adding faces to your business that shows visitors you’re more than a brand name — you’re a thriving company.
Last, you can showcase customer results. If you can quantify your work in any way — even if it’s how many air conditioners you repaired last year — you can highlight that information on your site.
This demonstrates professionalism because it shows that you have your customers in mind, even those who haven’t converted yet.
Visitors who see that will understand that you’re a customer-focused business that values itself in terms of what you can deliver.
Still, professionalism needs another element that web design can offer — and it’s essential no matter what kind of business you own.
Clarity means designing your website so visitors can find what they want as quickly as possible.
Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.
Today, navigation comes in a few well-known styles:
Breadcrumb navigation is inspired by the story of Hansel & Gretel.
Whenever someone clicks to a new page, your site automatically adds their previous page to a navigation bar. Then, a user can click back to that page in an instant if they want.
A drop-down menu lets someone hover their cursor over a menu title and see the pages that category contains.
Then, they can click on the page that interests them to get the information they want.
These navigation strategies can work together, too. Your homepage can use drop-down menus, and once someone clicks to a new page, you can use breadcrumb navigation on that page to let users go back to where they were.
Naturally, you have lots of other options for navigation. But these are the two most popular and useful in the web design world.
4. Load time
Load time refers to how long someone has to wait for a page on your site to display on their device(s).
Load time is a major Google ranking factor, and it’s become crucial to online success as more consumers move toward using the Internet on mobile devices.
The modern Internet user is concerned with websites that load in the blink of an eye and — more importantly — use minimal data.
So how can you reduce your site’s loading time?
First, you can optimize image sizes on your website to make sure your site loads as quickly as possible.
To do that, use .jpg files for your images. This is the best way to show high-resolution photos or graphics while minimizing the size of the file.
Next, you should remove auto-play multimedia like video and audio.
That means your users won’t use big chunks of their mobile data when they go to your site on their smartphones.
Plus, auto-play multimedia is an irritating way to promote content anyway. Most users will leave your page if they get there and there’s automatically a video in their face.
Instead, make your multimedia require manual activation on every page.
Last, you can use white space more frequently to reduce data demand.
White space is any unused space on your pages. No text, no images, no videos — nothing.
White space spreads out your text and elements to make them easier to see, especially for mobile users.
This makes it easier for visitors to understand everything on a page so they don’t have to re-read content.
In a nutshell, that makes white space work on two levels. It helps your pages load in a flash and it makes them more readable.
Overall, that makes web design crucial to the speed of your site. You can also use these strategies together to help your individual pages load as quickly as possible.
Conversions are arguably the most important part of web design.
After all, your business won’t thrive online without them.
Web design can impact conversions in a thousand different ways, and they’re all important, but these three are some of the most impactful:
Color sounds general, but in web design, it refers to a color scheme that intelligently uses contrast to highlight selling propositions.
So if your site uses a cool color scheme, use warm colors like red or yellow for your calls to action. That helps them stand out so people can find them more easily and convert.
The KISS principle is an acronym for “Keep It Simple, Stupid.”
The idea is that simpler designs are better designs. When you have an easy-to-follow, organized website, you make it that much easier for visitors to convert.
You don’t need loud backgrounds or showy graphics to sell your company online — it’s actually better to stay simple.
Last, faces may sound a little odd as a web design principle. But the idea is that human faces help visitors relate to your business.
You could use stock images, but this works best when you use your own staff.
Essentially, you show someone the human side of your company to make them feel more comfortable contacting you.
It may not sound like much, but that goes a long way in establishing trust, fostering a positive relationship, and eventually earning a new customer.
By using all three of these concepts at once, you make your site much more efficient at earning new customers.