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Digital Agency for Website Designing & Business growth through Digital Marketing
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Services: Search Engine Marketing, Social Media Marketing, SearchEngine Optimization
Sunday, 8 April 2018
Posted by Redbackstudios

5 Ways Web Design Impacts Customer Experience

Web design is one of the most important parts of any Internet marketing strategy. 
It has a huge impact on the digital customer experience in several different ways. Your site’s aesthetics, usability, any other crucial factors are essential to your company’s long-term online success.But how dramatically does it actually impact your bottom line?
In this post, we’ll take a look at five major aspect of web design and how you can improve all of them.
1. Appearance
  1. Older websites that look like they were made in 1996
  1. Newer, sleeker websites that adhere to modern web design standards
  1. Responsive design
  1. Parallax scrolling
  1. Big, bold fonts
  1. Eye-catching “hero” images
  1. Multimedia
2. Professionalism
  1. A culture page
  1. Photos of staff
  1. Customer results
3. Clarity
  1. Breadcrumb
  1. Drop-down menu
4. Load time
  1. Optimize image sizes
  1. Remove auto-play multimedia
  1. Use white space
5. Conversions
  1. Color
  1. KISS principle
  1. Faces

amazon screenshot
Web design most obviously impacts your site’s appearance. You choose how your site looks, which plays a huge role in your company’s first impression on new online visitors.
Often, you’ll hear marketing experts (including us) talk about web design in two extremes:
Many websites fall between those two options, but they represent opposite ends of a spectrum.It’s possible to have a site somewhere in the middle — one that looks attractive, but maybe it was last updated in 2007.
Regardless of how your site looks, the goal is to have it as current and up-to-date with modern design trends as you can.
Modern web design trends include:
Responsive design means using code on your website that makes it look and function the same, regardless of the device someone uses to access it.So whether someone comes to your site from a smartphone or a desktop computer, they’ll get a great experience and find the information they want.
Parallax scrolling means overlaying two visual elements on a page and moving them at different speeds as someone scrolls.Then, when someone looks through a page on your site, they’ll get a cutting-edge visual experience that keeps them engaged and reading.
Big, bold fonts have been in vogue for a few years now. Essentially, the concept refers to using sans-serif typefaces that are easy to read on screens.That makes your customer experience smoother, and it lets your readers get the most value out of every sentence on your site.
Eye-catching “hero” images are giant, full-width graphics at the top of articles that give you a summarizing visual representation of the text below.They got the name “hero” because these images champion the article with which they’re associated. They’re great for generating clicks for social media, and they’re ideal introductions to concepts on your site.
Last, multimedia refers to images, videos, interactives, and other visual elements that help break up text and educate your visitors.
Multimedia is fair game for just about any page on your site from a blog post to a 100-page downloadable guide.
When you include it, you make your content much more scannable, engaging, and enjoyable for readers.
But this all has to do with your site’s appearance. Web design impacts a lot more than just how a website looks.
pa bakery testimonials
Professionalism refers to the impression you make on your site’s visitors before they ever start reading your site.
When someone arrives on your site, you want them to understand that you’re a modern, respectable business. This impression is largely based on how your web design represents you.
Several web design elements contribute to professionalism, including:
A culture page is part of your site that’s exclusively dedicated to talking about your company’s approach to daily operations.
Do you have certain values at your company? Do you maintain certain traditions? Do you celebrate anything unique?
These are all great additions to a culture page since they show what your company does besides work. Even your customers will be interested to see that your employees are happy.
Speaking of employee happiness, photos of staff can also go a long way in reinforcing professionalism.
Whether you choose to show them together at a happy hour or hard at work is up to you. Either way, you’re adding faces to your business that shows visitors you’re more than a brand name — you’re a thriving company.
Last, you can showcase customer results. If you can quantify your work in any way — even if it’s how many air conditioners you repaired last year — you can highlight that information on your site.
This demonstrates professionalism because it shows that you have your customers in mind, even those who haven’t converted yet.
Visitors who see that will understand that you’re a customer-focused business that values itself in terms of what you can deliver.
Still, professionalism needs another element that web design can offer — and it’s essential no matter what kind of business you own.
screenshot of groupon drop down menu
Clarity means designing your website so visitors can find what they want as quickly as possible.
Most often, this means improving your navigation. Intuitive and familiar navigation styles allow your visitors to quickly find the information they want.
Today, navigation comes in a few well-known styles:
Breadcrumb navigation is inspired by the story of Hansel & Gretel.
Whenever someone clicks to a new page, your site automatically adds their previous page to a navigation bar. Then, a user can click back to that page in an instant if they want.
drop-down menu lets someone hover their cursor over a menu title and see the pages that category contains.
Then, they can click on the page that interests them to get the information they want.
These navigation strategies can work together, too. Your homepage can use drop-down menus, and once someone clicks to a new page, you can use breadcrumb navigation on that page to let users go back to where they were.
Naturally, you have lots of other options for navigation. But these are the two most popular and useful in the web design world.

4. Load time

Web Design UX: Load Time
Load time refers to how long someone has to wait for a page on your site to display on their device(s).
Load time is a major Google ranking factor, and it’s become crucial to online success as more consumers move toward using the Internet on mobile devices.
The modern Internet user is concerned with websites that load in the blink of an eye and — more importantly — use minimal data.
So how can you reduce your site’s loading time?
First, you can optimize image sizes on your website to make sure your site loads as quickly as possible.
To do that, use .jpg files for your images. This is the best way to show high-resolution photos or graphics while minimizing the size of the file.
Next, you should remove auto-play multimedia like video and audio.
That means your users won’t use big chunks of their mobile data when they go to your site on their smartphones.
Plus, auto-play multimedia is an irritating way to promote content anyway. Most users will leave your page if they get there and there’s automatically a video in their face.
Instead, make your multimedia require manual activation on every page.
Last, you can use white space more frequently to reduce data demand.
White space is any unused space on your pages. No text, no images, no videos — nothing.
White space spreads out your text and elements to make them easier to see, especially for mobile users.
This makes it easier for visitors to understand everything on a page so they don’t have to re-read content.
In a nutshell, that makes white space work on two levels. It helps your pages load in a flash and it makes them more readable.
Overall, that makes web design crucial to the speed of your site. You can also use these strategies together to help your individual pages load as quickly as possible.
screenshot of spotify's website
Conversions are arguably the most important part of web design.
After all, your business won’t thrive online without them.
Web design can impact conversions in a thousand different ways, and they’re all important, but these three are some of the most impactful:
Color sounds general, but in web design, it refers to a color scheme that intelligently uses contrast to highlight selling propositions.
So if your site uses a cool color scheme, use warm colors like red or yellow for your calls to action. That helps them stand out so people can find them more easily and convert.
The KISS principle is an acronym for “Keep It Simple, Stupid.”
The idea is that simpler designs are better designs. When you have an easy-to-follow, organized website, you make it that much easier for visitors to convert.
You don’t need loud backgrounds or showy graphics to sell your company online — it’s actually better to stay simple.
Last, faces may sound a little odd as a web design principle. But the idea is that human faces help visitors relate to your business.
You could use stock images, but this works best when you use your own staff.
Essentially, you show someone the human side of your company to make them feel more comfortable contacting you.
It may not sound like much, but that goes a long way in establishing trust, fostering a positive relationship, and eventually earning a new customer.
By using all three of these concepts at once, you make your site much more efficient at earning new customers.
Thursday, 5 April 2018
Posted by Siva Priya

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At Redback Studios, we make it easy and inexpensive to get the domain you want, fast.
Every domain registration includes the following domain tools:

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Thursday, 5 October 2017
Posted by Anonymous

Search Engine Optimization

         SEO stands for “Search Engine Optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the parts:
  1. Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  2. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  3. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Building an SEO-friendly site:
Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving. These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.
Content and related markup:                                                                                                  A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section. start here if you're curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.
On-site topics:
You've already learned a lot about on-site topics by delving into content and related markup. Now it's time to get technical with information about robots txt.
Link-related topics:
Dig deep into everything you ever needed to know about links from another text to redirection. Read this series of pages to understand how and when to use no follow and whether guest blogging is actually dead. If you're more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the beginners guide to link the buildings.
Other optimization:
Congratulations! You've mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.
For more details :
Redback Studios 
No : 5/X2 Hari om 2nd Street,
Phase III, Sathuvachari,
Vellore. 632009.
+91 8189985559.
Thursday, 21 September 2017
Posted by Anonymous

Android Developers Wanted !


Our development company is seeking an experienced developer who is very skilled in creating feature organised mobile apps for smartphones.





Role Details:
We are seeking an experienced Android Developer with a proven track record that will be responsible for the development and maintenance of applications for a range of Android devices. The primary focus of the Android Developer will be development of Android applications and their integration with backend services, leading the full lifecycle of the Android software development. The Android Developer will work with the product, UX and engineering teams in a fun sport-centric and agile environment.

Your Day-to-Day:

Build advanced applications for the Android platform

Ensure the performance, quality, and responsiveness of applications

Collaborate with cross-functional teams to build and ship new features

Write unit tests for reliability, usability, and handling edge cases

Fix bugs and improve application performance

Help maintain code quality and organization

Key Projects:

Build new features to existing applications, and architect new applications

Improve the consumer experience via innovative ways to increase speed and performance

Modernize the design implementations to existing applications

Ensure stability and quality of applications across all heavily used devices

QUALIFICATIONS:

What you bring to the team:

You Have -

3+ years of Android development experience

Acted as a key contributor to at least two publically released native Android applications

Strong native Android development experience with strong knowledge of the Android SDK, Android Studio, and solid Java development skills

Deep familiarity with Android Material Design guidelines

Good understanding of networking, local data caching strategies and multi-tasking on Android

Deep familiarity with integration of rich media assets, including video, into mobile properties

Experience integrating ad serving products and analytics/reporting tools into mobile properties

Collaborated closely with product managers, user interface designers, platform engineers, and multiple groups to define and implement product features.

You might also have -

Knowledge and interest in sports, sports management, and statistics

Experience working with sports-related properties

Continuous Build and Test Automation experience

Familiarity with HTML 5, CSS, XML, Javascript, JSON, RESTful APIs


For more Details Contact :

Redback IT Solutions Pvt Ltd.,
No : 5/X2 Hari Ohm 2nd Street ,
Sathuvacheri,
Vellore.
Mob : 8189985551
Monday, 12 June 2017
Posted by Siva Priya

Digital Marketing | SEO services | Website design





Redback Studios is a Best Digital Marketing Agency specializing in Social media marketing, Search engine marketing, SEO services, website design etc


Get Your Business Trending on Social Media and gain visibility. Enquire Now! Google Premier SME Partner · Presence in 4 Countries 1500+ Brands Trusted Us Services: Paid Advertisements, Social Handle Management, CRM, Search Engine Rankings, and Website







Redback Studios is an Award-winning Digital Marketing Agency specializing in Social media marketing, Search engine marketing, SEO services, website design etc


GET YOUR BUSINESS ONLINE IN LESS THAN 72 HRS* Package includes Website Design and Personal Website Plan for 1 Year from Redbackstudios . Contact: +91 8189985559

Friday, 7 April 2017
Posted by Redbackstudios

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Saturday, 28 May 2016
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